Wednesday, November 29, 2017

Don’t Let Fake Brain Enhancement Supplements Make a Fool Out of You

Albert Einstein says,
"Fake News 101
is brilliant."
Would you like to be as smart as Bill Gates, Warren Buffett, or Albert Einstein? Who wouldn’t? What would be the harm in getting a free trial sample of a dietary supplement to enhance your mental abilities? All you have to pay is $4.99 for shipping and handling for your trial order of Enhance Mind IQ. But wait, there’s more. Don’t forget to read the tiny print before completing your order.
“By submitting your order, you consent to having read and agreed to our Terms and Conditions and after your 14-day trial period has expired, being enrolled in our replenishment program. If you do not call us at 1-877-588-9583 to cancel within 14 days from ordering, then 14 days from now, and every month thereafter, you will be sent a 30 day supply of EnhanceMindIQ, and you will be billed $89.92 for each shipment. By clicking "Complete Order" you agree that you are providing your electronic signature and authorizing future charges against the payment card you provide today.”

This scam is suspiciously similar to the Face Cream scam I’ve written about previously. There are slick webpages alluding to the great media coverage the products have been getting. There are wonderful testimonials. In some cases, there are celebrity endorsements. However, none of it is real. There has been no positive media coverage and the endorsements are fake. The Enhance Mind IQ page I looked at had a mailing address which I Googled. 3201 W. Hillsborough Ave. is the address for a U.S. Post Office in Tampa. Of course, Enhance Mind IQ had a suite number to go with the street address, which means that it’s probably a P.O. Box and not an actual office.
Forbes Magazine is one of the publications that the brain enhancers claimed had covered their product. Matthew Herper, a writer for Forbes, wrote an excellent article about that. “What this is is the blending of two lightly regulated and murky industries: dietary supplements and internet marketing. The first has long been able to make medical claims without the kind of regulatory review that medicines go through. The second can use networks of individuals to create web pages, sometimes posted as advertisements on sites like Facebook or Yahoo, whose sole purpose is to route consumers to other pages that actually sell the product. The result is well-designed to separate consumers from their money while providing little of value in return.”

These scammers use names like Enhance Mind IQ, Cerebral X, and many others to sell their product. They use many domain names and they are very shifty. Place an order, and I guarantee that you will be feeling very stupid after you see your next credit card bill. Don’t be fooled. Read the small print. That may not be easy because it’s in light gray. Copy the paragraph and past it into a program where you can darken and enlarge it. Then again, you can save time by reading the paragraph I’ve pasted above. I guarantee it will be pretty much the same. 

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