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| Albert Einstein says, "Fake News 101 is brilliant." |
Would
you like to be as smart as Bill Gates, Warren Buffett, or Albert Einstein? Who wouldn’t? What
would be the harm in getting a free trial sample of a dietary supplement to
enhance your mental abilities? All you have to pay is $4.99 for shipping and handling
for your trial order of Enhance Mind IQ. But wait, there’s more. Don’t forget
to read the tiny print before completing your order.
This
scam is suspiciously similar to the Face Cream scam I’ve written about previously.
There are slick webpages alluding to the great media coverage the products have
been getting. There are wonderful testimonials. In some cases, there are
celebrity endorsements. However, none of it is real. There has been no positive
media coverage and the endorsements are fake. The Enhance Mind IQ page I looked
at had a mailing address which I Googled. 3201 W. Hillsborough Ave. is the
address for a U.S. Post Office in Tampa. Of course, Enhance Mind IQ had a suite
number to go with the street address, which means that it’s probably a P.O. Box
and not an actual office.
Forbes
Magazine is one of the publications that the brain enhancers claimed had
covered their product. Matthew Herper, a writer for Forbes, wrote an excellent
article about that. “What this is is the blending of two lightly regulated and
murky industries: dietary supplements and internet marketing. The first has
long been able to make medical claims without the kind of regulatory review
that medicines go through. The second can use networks of individuals to create
web pages, sometimes posted as advertisements on sites like Facebook or Yahoo,
whose sole purpose is to route consumers to other pages that actually sell the
product. The result is well-designed to separate consumers from their money
while providing little of value in return.”
These
scammers use names like Enhance Mind IQ, Cerebral X, and many others to sell
their product. They use many domain names and they are very shifty. Place an
order, and I guarantee that you will be feeling very stupid after you see your
next credit card bill. Don’t be fooled. Read the small print. That may not be
easy because it’s in light gray. Copy the paragraph and past it into a program
where you can darken and enlarge it. Then again, you can save time by reading
the paragraph I’ve pasted above. I guarantee it will be pretty much the same.
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